Crafting the ‘unifying metaphor’ for marketing automation
The number isn’t exactly proportional to the conversation. Roughly 3,500 companies worldwide have adopted marketing automation programs, according to Jeff Pedowitz, president-CEO of The Pedowitz Group,...
View ArticleDon’t make marketing automation so murky
“Maybe you had too much too fast, or just overplayed your part.” – Robert Hunter Despite the constant chatter in b2b sales and marketing departments about the importance of marketing automation to...
View ArticleKey questions about social demand generation
Guest Blog | Adam Metz The b2b community is guardedly optimistic about social media, and the economic results that are going to derive from it, in 2011. Roughly 75% of all b2b buyers are active on the...
View ArticleThe Sweet Spot: Finding the harmony between ‘CRM’ and ‘MA’
James W. Obermayer, executive director of the Sales Lead Management Association, doesn’t mince words when it comes questions concerning sales and marketing alignment. “The very nature of sales reps is,...
View ArticleSales and marketing alignment: A legitimate debate or more lip motion?
Is the debate between sales and marketing alignment the b2b industry’s version of Waiting for Godot? If you think about it, the debate is rather Beckett-esque. Two folks wandering through the desert,...
View Article(One) of the biggest sales mistakes salespeople make
“How did you get my name?” The question from a prospect may as well be the kiss of death for b2b sales reps. But sales reps shouldn’t be surprised by such a response when, after finally getting a...
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The Sweet Spot: Get rid of the ‘old, misaligned’ sales and marketing model
Paul Albright Marketo in early February named Paul Albright Chief Revenue Officer, a newly created position for the marketing automation company. Albright, who was previously General Manager and CMO of...
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Making the link between CRM and success less elusive
Despite becoming the norm in the last few years, marketing automation still hasn’t provided the returns b2b companies thought they had bargained for. “The promise of automation still seems to elude...
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Shining light on the end of the sales funnel
Marketing automation is Job One among b2b companies. Or not. Twenty-one percent of b2b marketers said their marketing automation software is fully implemented while 37% said their marketing automation...
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ZoomInsights
Today we launched what will be the first of many editorial features that will offer real, actionable insights into sales and marketing automation and database quality issues. Our first ZoomInsight...
View ArticleDon’t make these email prospecting mistakes
Sales prospecting via email can be really tough. Some things just shouldn’t go in emails. See a prime example in a new article on ZoomInsights. Sales expert Jill Konrath shares a series of email...
View ArticleZoomInfo for Small Businesses
One of the biggest challenges Small Businesses face is acquiring new customers or leads. Having once been a small business owner myself, I couldn’t emphasize this more. You might have heard about many...
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